Webinar: Change Fatigue Isn't What We Think It Is

What changes when we stop asking, “How do we overcome resistance?” and start asking, “What is this response trying to ”tell us?

When engagement declines, adoption slows, and frustration grows, organizations often attribute these responses to resistance or change fatigue. The typical response? More communication, more training, and greater emphasis on resilience.

But what if we’re diagnosing the wrong problem?

What if people aren’t tired of change, but tired of pushing uphill?

Join Justin Balaski, Founder of IdeaLeap and Principal of Lean Change, as he challenges conventional thinking about change fatigue and introduces Friction Mapping — a practical method for understanding the organizational conditions that influence behaviour and adoption.

Behaviour often follows the path of least friction. When existing ways of working remain easier than new ones, sustaining change requires continuous effort. Over time, that effort can contribute to frustration, disengagement, and slower adoption.